Supplemental Essays: A Matchmaking Process
Once the personal statement is complete, it’s time to tackle college-specific prompts. The variation in these questions reflects subtle differences in institutional values. Your responses can set you apart from other applicants who may have similar grades, test scores, and extracurricular achievements.
Even when prompts seem similar, don’t assume the same answer will suffice — especially for the classic “Why us?” essay. You may plan to major in the same subject at several colleges, but each department has distinct strengths, priorities, and opportunities. A strong essay shows you understand these differences.
Research First
A nuanced response require thoughtful research.
Explore college websites or take campus tours when possible. As you learn to notice key words, images, programs, and initiatives that signal a school’s core values, you’ll become faster and more strategic in your research.
I would caution against using AI for this information; it’s best to go to the source for the most accurate results. Colleges constantly update programs, faculty priorities, and campus initiatives, so firsthand research is the most accurate way to build a compelling response.
Student Examples
One student applying to Brandeis initially planned on reusing part of a UMass essay explaining why she wanted to be an economics major. After looking more carefully at the college website, she was amazed to see that their School of Arts, Humanities, and Culture mirrored her future aspirations exactly: using literature, philosophy, and culture to shape the world. She fundamentally changed her essay to reflect how Brandeis was the perfect place for her to develop both cultural awareness through the arts and still acquire business savvy.
The result was a far more convincing portrait of fit: not just business, but the unique intersection of economics and creativity that Brandeis offers.
Another student faced a different challenge. She had written a poetic-like response to Dartmouth’s question “What excites you?” focusing on the fascinating ways cultures develop unique forms of expression. When Swarthmore asked a question that looked almost identical, she was ready to paste in the same essay. But a closer reading changed everything.
The Swarthmore prompt wasn’t simply asking what interested her—it asked how that interest shaped the way she explores life and learning more broadly. So instead of reusing the original essay, she reframed it around the interconnected nature of knowledge itself. She kept her talent for metaphor intact, referring to interdisciplinary studies as a “connected circuit.” But she added a more philosophical take on the learning process saying “it has no borders and welcomes everyone.”
That shift made the response far more aligned with what the college was really asking.
Values Matter
Prompts often reveal what a college values to see if you are “in synch” with those values. Columbia asks applicants to share books, media, and cultural experiences to understand their intellectual curiosity and engagement with New York City. Cornell and Penn place strong emphasis on institutional fit, which is why they require more extensive “Why us?” essays. Other colleges may emphasize leadership, initiative, willingness to take risks, social responsibility, service, and distinctive talents.
So - like the two students above - it pays to carefully study what each prompt is asking you to communicate about yourself.
Treat It Like a Job Interview
The best way to approach supplemental essays is to treat them like a meaningful job interview.
It’s essential to go beyond generic praise. Avoid vague statements such as “you have great professors” or “I admire your academic excellence.” Instead, identify what the institution itself presents as innovative or distinctive — and explain why those qualities resonate with you and why you would thrive there.
In other words: give the admissions office the same feeling as a perfect dating app match.
Make them want to “swipe right.”


